The Cellar Reset FAQ
Why are your prices changing?
This reflects a full, bottle-by-bottle repricing of our collection — not a temporary promotion. We want you to see how much you are saving, and to know that these prices reflect current market today. If a bottle you're interested in hasn't been updated yet, a form to Make An Offer will pop up for you to fill out and submit.
Will prices keep dropping?
No. This repricing project reflects a full, deliberate reassessment of our collection — not an ongoing markdown. Once a bottle is repriced, that price is final. We'd rather be transparent about this now than have you wonder if waiting will get you a better deal.
This isn't a sale. It's where we've landed.
We've spent the past several weeks repricing our entire cellar, bottle by bottle, to reflect what each one is actually worth today. Unlike our past sales, these prices aren't temporary — they're our new standard going forward.
What happened to the 40% Off Sale?
Our long-running 40% Off Sale has been retired because we are no longer 40 years old… we are 41 years old! In its place, every bottle is now individually priced to be competitive from the start so you can checkout easily.
Is "Make an Offer" going away?
Our current pricing already reflects real reductions from a full repricing project — not a starting point for negotiation on single bottles. Offers are welcome on larger or multi-bottle orders.
Do I still have a discount code I can use?
If you have a coupon code it means you are subscribed to our e-mail list! Thank you for being a loyal customer. Every so often we'll send exclusive and special offers out to our returning customers. Codes are specific to the email you received — if you're not sure whether yours is still active, just reply to that email or reach out. If you haven't joined our e-mail list, subscribe here!
How does shipping work?
We cellar your wine in climate-controlled care and ship once conditions — and your schedule — are right. We'll always be in touch beforehand to coordinate a delivery window that works for you.
What's new or coming up?
New arrivals are being checked in regularly. Follow along on Instagram @daughterofthevines for a first look, typically shared Tuesday & Thursday afternoons.
Who do I contact with questions?
Just reply to any email from us, or reach out through the site — we read and respond personally.